Hayley Hunter Hines is the founder of Soul Sparkle Collective, a boutique advisory and experience design firm working at the intersection of luxury hospitality, human-centered leadership, and executive operating systems.

She serves as a strategic advisor and embedded operating partner to founders, CEOs, luxury brands, and private principals navigating increasingly complex business, leadership, and lifestyle ecosystems—helping bring clarity, structure, and execution alignment across fragmented systems.

With more than 30 years of experience spanning corporate strategy, executive leadership, wellness systems, and luxury experiential design, Hayley brings a rare blend of operational intelligence and sensory awareness to how organizations and individuals create, lead, and scale.

Prior to founding Soul Sparkle Living™, she held senior executive leadership roles in strategy, product development, and wellness innovation, including serving in an SVP Strategy role operating in a Chief of Staff–type capacity responsible for enterprise strategy, cross-functional execution, and organizational alignment.

Today, her work spans private advisory, leadership support, luxury hospitality consulting, immersive retreat design, and embedded operating partnerships for a select group of visionary clients worldwide.

Through signature experiences including Soul Sparkle Society, House of Sparkle, and the Sacred Shakti Method™️, Hayley has cultivated a distinctive approach that blends neuroscience, somatic regulation, ritual, sensory design, Blue Zone principles, and emotionally intelligent leadership into environments and experiences that restore vitality, deepen connection, and elevate human performance.

She also curates immersive retreats, regenerative wellness concepts, and human-centered hospitality experiences for luxury hotels, airport lounges, private communities, and conscious brands seeking to create meaningful, high-touch environments rooted in beauty, belonging, and wellbeing.

Through Soul Sparkle Spas & Social Clubs, she is developing a global ecosystem of regenerative wellness spaces designed to support modern restoration, connection, and elevated living.

As a sought-after consultant and keynote speaker, Hayley partners with hospitality groups, founders, leadership teams, and luxury brands to help architect the future of emotionally intelligent hospitality, leadership, and human experience.

Signature Topics

Human-Centered Leadership in High-Complexity Environments

Why coherence, emotional intelligence, and operational clarity are becoming the new competitive advantage for founders, hospitality leaders, and visionary brands.

As organizations and leaders navigate increasing complexity, the future of leadership will not be defined by productivity alone — but by the ability to create coherent systems that support human performance, emotional resilience, and aligned execution.

In this keynote, Hayley explores the intersection of operational design, nervous system intelligence, sensory environments, and leadership presence — helping organizations rethink how they structure culture, communication, and experience in an era of overwhelm and fragmentation.

Audience Takeaways:

Why emotional infrastructure is becoming a strategic business advantage

The relationship between nervous system regulation and leadership effectiveness

How high-performing environments reduce friction and increase coherence

The future of luxury, hospitality, and leadership through a human-centered lens

Practical frameworks for designing calmer, more connected, higher-functioning ecosystems

Perfect For:

Founder and CEO summits

Luxury hospitality leadership teams

Executive retreats and private leadership forums

Future-of-work conferences

Wellness and organizational culture events

The Future of Wellness is Sensory:  

Designing Environments That Regulate, Restore, and Re-Enchant

Explore how emotional design, neuro-wellness, and sensory architecture are reshaping spaces, experiences, and hospitality.

The next evolution of wellness isn't just about offerings — it's about how people feel in your presence, space, or brand. This keynote explores how emotional infrastructure, sensory design, and nervous system intelligence are redefining luxury, hospitality, and leadership.

As a wellness futurist and sensory strategist, Hayley shares how integrating neuro-wellness, aesthetic intelligence, and somatic cues can create deeper belonging, brand loyalty, and holistic well-being — from spas and retreats to boardrooms and boutique hotels.

Audience Takeaways:

A new lens on wellness: moving from surface-level to sensory-led strategy | The science of emotional safety, somatic regulation, and design for the nervous system | How to craft multi-sensory environments that spark presence, connection, and awe | Real-world applications for hospitality, corporate wellness, and experience design | A framework for infusing beauty, ritual, and emotional resonance into your brand

Perfect For:

Luxury hospitality brands + experience curators | Spas, retreats, and wellness designers | Corporate wellness and HR/EX teams | Creative directors, architects, and brand strategists | Conferences on innovation, leadership, and wellbeing

Visionary, inspiring, rooted in science but elevated with soul. This talk offers grounded insight and creative strategy — leaving audiences ready to reimagine how they design spaces that feel like sanctuary.

Presence is the New Luxury: 

How Offline Connection, Immersive Environments & Somatic Rhythm Are Redefining Well-Being

Learn how offline connection, immersive environments, and somatic rhythm are defining the new standard of luxury and well-being.

In a world of endless notifications and digital noise, true luxury is found in presence. This keynote explores how the most forward-thinking wellness and hospitality brands are moving beyond opulence — and into experiential richness.

Hayley Hunter Hines guides audiences into the emerging paradigm where nervous system safety, sensory immersion, and meaningful connection are the real status symbols. This is where luxury meets aliveness.

Audience Takeaways:

Why presence, not productivity, is the new measure of success | The science of somatic rhythm and its role in luxury experience design | How to create immersive, high-touch environments that invite people to feel more | Trends showing a shift from consumption to conscious, curated experience | Design principles for hospitality, retreats, and brand activations centered on depth and connection

Perfect For:

Luxury wellness & hospitality brands | Spa and retreat architects | Experience designers and creative directors | Conscious consumer brands | Industry conferences on well-being, hospitality, and design

Grounded, evocative, and visionary — this keynote leaves participants with a renewed sense of what truly nourishes people in a high-performance, fast-paced world.

Wellness Beyond Relaxation:

Designing for Vitality: Why nervous system regulation, creativity, and embodied intelligence are the next frontier in wellness strategy—for brands and humans alike.

The future of wellness isn’t passive — it’s activating. In this keynote, Hayley Hunter Hines redefines wellness beyond massage tables and meditation apps. She introduces a multidimensional approach rooted in nervous system regulation, embodied leadership, and creative vitality — designed to awaken, not just relax.

This keynote reveals how to architect wellness offerings, environments, and experiences that don’t just soothe stress… they spark aliveness.

Audience Takeaways:

Why the next wave of wellness is somatic, sensory, and strategic | The role of nervous system literacy in longevity, performance, and innovation | How to support clients and teams in shifting from burnout to brilliance | The intersection of creativity and regulation: designing for flow states | Frameworks for integrating embodied intelligence into wellness and leadership experiences

Perfect For:

Wellness professionals & retreat facilitators | Hospitality + spa leadership teams | Corporate wellness directors | Coaches, creatives, and community leaders | Conferences exploring holistic health, somatics, and human potential

Expansive, practical, and energizing — this keynote invites attendees to shift how they feel and how they lead, by designing wellness that empowers vitality, not just calm.

The SPARKLE Framework™️  

A New Paradigm of Well-Being Where Science Meets Soul

Introducing a new well-being paradigm: Bio-Psycho-Social-Spiritual—and Sparkle. Where science meets soul, and wellness becomes a lifestyle.

Traditional wellness has focused on the body and mind — but the future of well-being is multidimensional. In this signature keynote, Hayley Hunter Hines unveils The SPARKLE Framework™: an evolved model of wellness rooted in Bio-Psycho-Social-Spiritual intelligence — with the essential fifth element: Sparkle — the energy of joy, awe, and radiant aliveness.

This paradigm blends evidence-based practices with soulful expression, showing how vitality isn’t just managed — it’s designed. It’s about living beautifully, creatively, and in alignment with purpose.

Audience Takeaways:

A breakdown of the SPARKLE Framework™ and why it’s needed now | How to design wellness experiences that engage all five dimensions of being | Tools to integrate somatic, spiritual, and sensory intelligence into everyday life or offerings | How to measure well-being in ways that go beyond traditional metrics | Real-life applications across personal growth, hospitality, coaching, and leadership

Perfect For:

Wellness professionals, retreat leaders, and coaches | HR & culture leaders in organizations | Luxury wellness & hospitality industry events | Visionary entrepreneurs and conscious brands | Women’s leadership and empowerment spaces

Expansive, uplifting, and transformational — this keynote leaves audiences inspired to live and lead with more beauty, presence, and purpose.

Building Transformational Wellness Brands:

Embedding Soul-Aligned Strategy + Holistic Intelligence into Brand DNA

For entrepreneurs, executives, and creatives looking to embed holistic intelligence and soul-aligned strategy into their brand DNA.

Today’s most magnetic brands don’t just sell services — they spark transformation. In this powerful keynote, Hayley Hunter Hines shares the core principles behind building a wellness brand that resonates deeply, feels alive, and leads with purpose.

Drawing from decades in wellness consulting and conscious brand strategy, Hayley reveals how to infuse somatic awareness, sensory design, spiritual alignment, and emotional resonance into every touchpoint of a brand — from voice and visuals to experiences and environments.

Whether launching a new offering or evolving an existing brand, this talk gives founders, creatives, and executives the blueprint for creating brands that heal, inspire, and scale impact — without compromising integrity.

Audience Takeaways:

How to root your brand in soul-level clarity — not just aesthetics | The 5 energetic layers of transformational brands | How to create emotional infrastructure that builds trust and devotion | Why holistic intelligence (neuro, somatic, spiritual) is your brand’s superpower | A framework for brand embodiment that leads to longevity, alignment, and abundance

Perfect For:

Entrepreneurs, founders & conscious CEOs | Luxury wellness and lifestyle brands | Creative directors, brand consultants, and designers | Retreat leaders, coaches & personal brands | Organizations launching new wellness initiatives

Visionary, strategic, and deeply inspiring — this keynote activates creative fire, alignment, and soul-driven momentum.

About Soul Sparkle Collective:  

The Soul Sparkle Collective is a boutique luxury wellness consulting firm and experience architects for hotels, destinations, private travel, and luxury lifestyle brands. We design soul-aligned, science-backed wellness experiences that leave a lasting emotional and sensory imprint.

Private Advisory & Executive Partnerships

In addition to keynote speaking and consulting engagements, Soul Sparkle Collective selectively partners with founders, luxury hospitality brands, investors, and UHNW principals in a more embedded strategic and operational capacity in a fractional Chief of Staff approach.

These partnerships sit at the intersection of executive advisory, experiential strategy, operational alignment, leadership support and high-touch client or lifestyle ecosystems.

Our work is designed to help visionary leaders navigate increasing complexity while creating environments, experiences, and systems that are both high-functioning and deeply human.

Engagements may include executive advisory and strategic facilitation founder and leadership support. luxury hospitality concept development, experiential and sensory design strategy, private retreats and immersive leadership environments and embedded operational partnerships for select clients.

Our Approach

Rooted in the Bio-Psycho-Social-Spiritual+Sparkle model of well being, layered with sensory architecture. Our method integrates:

Neuro-wellness & emotional resonance | Embodied leadership & presence training | Ritual-based experiential design | Wellness storytelling & brand alignment

Who We Work With

Luxury Hotels, Villas & Resorts | Private Aviation | Yacht | Terminal Brands | Destination Management | Tourism Boards | Residential Wellness Properties | High-Touch Lifestyle & Legacy Brands | Visionary organizations on the cutting edge

Signature Services  

Wellness Experience Strategy | Sensory Design & Journey Mapping | Retreat & Event Design | Guest Rituals & Custom Programming | Staff Training in Emotional Intelligence | Senior Level Leaders: Executive Advisory Consulting and Strategic Planning for Well-Being Initiatives | Keynote speaking for special events | Online Assessment focused on the Biopsychosocial-spiritual Framework | Online Courses in the Biopsychosocial-spiritual Methodology | Virtual or onsite training experiences | Executive leadership retreats or virtual immersive experiences

Speaking and Training

We provide keynote speaking and training on multiple topics including:

Wellness and employee well-being | Leadership development and executive presence | Maximizing energy -High performance -Self-care and burnout prevention | Emotional intelligence | Employee engagement | Inspiration and mindset | Spirituality in the workplace | Mindfulness and meditation | Spiritual leadership | High performance and mindset

Perfect For

Luxury travel & hospitality conferences | Wellness and spa industry events | Leadership summits + women’s empowerment forums | Conscious business, future of work, and design panels | Brand activations + private wellness events

Featured on:

What We Believe:

Wellness is no longer a vertical, it’s a transversal lifestyle strategy shaping the future of travel, work, hospitality, and culture. Sensory architecture is not just aesthetic, it’s emotional. It’s the key to creating transformational experiences that linger long after checkout or clock-out.

We’re not chasing productivity, we’re cultivating vitality. The most progressive brands are shifting from performance metrics to coherence, creativity, and cultural resonance.

Travel is becoming ritual. Conscious travelers are no longer seeking just luxury. They want ritual, rhythm, and reconnection. The hospitality and wellness industry must meet that call.

We bring soul to space. Whether consulting with boutique hotels, private jet terminals, or wellness startups, we help bring intentionality, storytelling, and somatic design into every experience.

Signature Differentiators: 

The SPARKLE Framework™️ — A 5D Model of Human Wellness:  A pioneering framework that expands the BPSS model to include SPARKLE, the dimension of awe, artistry, joy, beauty, and wonder. This final "S" transforms wellness into a celebration of life — not just survival or recovery. We believe we are the first to anchor wellness in this 5D model:  Bio-Psycho-Social-Spiritual-Sparkle.

Corporate Wellness Meets Soulful Living. With 30 years of corporate wellness expertise, we blend data-driven credibility with soulful, sensory-rich experiences, bridging two worlds rarely integrated: metrics & magic.

Global Wellness Curator with Culinary + Somatic Depth: With a master’s in health promotion, advanced nutrition training, and yoga/somatic education, we offer a rare, embodied depth. We’re not just wellness-adjacent, we’ve lived, taught, and built it at every level.

Pioneer of Sensory Wellness + Spatial Intelligence: We lead the conversation around emotional infrastructure, offline luxury, and neuro-wellness design, designing not just programs but deeply transformational environments.

Soul Sparkle Spa and Social Clubs: We’re building a global ecosystem, an immersive lifestyle brand with locations globally, a living example of our thought leadership in action to walk our talk with scale and vision.

Sacred Meets Strategic:  Our ability to weave ritual, rhythm, neuroscience, and spiritual alignment into scalable consulting solutions sets us apart from standard wellness practitioners or corporate speakers.

A Voice for the Future of Conscious Hospitality, Travel, and Work: We are shaping the next era of human-centered design across sectors including hospitality, real estate, air travel, and remote work. We’re not just speaking about it, but architecting it by helping brands and audiences reimagine luxury, leadership, and lifestyle through presence, vitality, and design.

We don’t just build wellness programs for our clients, we curate atmospheres, transform culture, and bring soul to space.

Media Kit

For more information you can find our most frequently asked questions here. 

Audience member feedback:

"Hayley has an incredible gift. Her gift is not just seeing the world as a beautiful place, but helping you to see it as such, as well. I had the incredible privilege of hearing Hayley speak live- it changed my life! She taught simple yet profound techniques which will help me keep my mindset where it needs to be going forward. I know for a fact that Hayley's word will live with me forever and will help me achieve the "impact" I was born to make in this world. Thank you, Hayley, for your sweet soul, and genuine caring of others. You are truly a radiant light in this world."

Stephanie MacKenzie

“I learned so much from you! What you showed me is this; there have been many teachers who teach yet it is the way you teach, the way you deliver the message that sticks with a person. I always say, we attract the right people to us that we are meant to work with, that are in alignment with us.

Your message was beautiful and perfect. Your voice reached us so deeply that instead of being on a piece of paper, in a book, or, even on a video watched now and then, it plays over and over in my mind in such a beautiful magical way. You are an inspiration to me; to teach from my heart, in my own unique way, being me- because the right people will resonate, hear, and take in what I have to say or give.

With warmth in my heart!”

Emma Black

"She brought me the gift of enlightenment and hope, with clarity and strength she spoke words that truly changed my life! Hayley Hunter Hines you are truly a spiritual gift on this planet...and the universe wouldn't be the same without you in it. You have certainly found your path my friend and I feel blessed having crossed it with you, if only for a moment! You are pure light! Namaste my friend!"

Kristy Sinsara