When we talk about authenticity, especially when it comes to business, there is a tendency to follow and look at what other people are doing. The trouble with watching what others are doing is it creates a feeling of not enough: you're not doing enough or you're not doing it right..
I believe that the more we're able to tap into our own internal guidance, ...the truth of what we want to create, what we want our lives to look like, how we want to show up in the world, who we want to be, the legacy we want to leave... these are attributes truly unique to each one of us.
I was a guest speaker last week for an international business school management class. One of the questions a student asked me was: “Who is your competition? And how do you set yourself apart from them?” I didn't even have to think about my response: “When we use our own unique voice and create our own unique offerings, there is no competition.”. I don't have any competition when I'm being and showing up in the fullest expression of my own unique, energetic signature, with my own unique voice.
There is no one else that speaks like you, that can write like you, that can embody the truth of who you are as long as you are being authentic in that truth.
So for those of you that are either struggling, wanting to look to other people doing something similar, I would simply encourage you to really dig deep; to step into your authentic voice - your unique, energetic combination of magic - because there is no one else that can do it like you can.
I stopped looking and stopped following people because I didn't want to be influenced by what they were creating a long time ago. I decided that I wanted to focus on my truth and what I was here to create.
And so, to me, being authentic in your business, and in your life, is just being the absolute fullest expression of who you are all day, in all ways.
I hope that this is of benefit and you will reach out if you have questions about being authentic in business.